Social Media Growth
Zanak Social Media: 0 to 5,455 followers from a standing start
Zanak · Building a men’s silver jewellery brand, one post at a time
Zanak is a new men’s silver jewellery brand. It started with no digital presence at all: no identity, no content, no audience. The job was to build all three from scratch in a saturated category.
No presence. No audience. No head start.
Zanak launched with an empty profile: 0 posts, 0 followers. Identity, content and audience all had to be built from scratch.
Men’s jewellery is a crowded category, so the brand needed a voice of its own to stand out.
The Approach
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Stage 01
Complete Visual Identity
Designed a distinct, consistent look and feel from the ground up.
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Stage 02
Algorithm-Friendly Ecosystem
Built a content system engineered for organic discovery and platform growth.
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Stage 03
A Distinct Brand Voice
Created the tone and personality of the brand, setting it apart in a saturated category.
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Stage 04
Consistent Community Management
Managed community touchpoints to sustain early momentum with the content.
- 5,455 Followers, from zero at launch
- 4.3M Views
- 2.9M Accounts reached
