Geer: Lauch to Scale Case Study
How to launch and scale a D2C brand from scratch in a cluttered market
Geer is a premium lab-grown diamond jewellery brand built to make fine jewellery accessible without compromising on quality or craftsmanship. They came to us with great products and nothing else.
We ran it end to end, from shooting content to controlling the ROI of every ad. One price-per-carat idea anchored the brand, and an omnichannel system carried buyers through a purchase that takes days to decide.
Great diamonds. Zero presence.
Geer entered a crowded lab-grown diamond market with no brand identity, no digital presence and no marketing. Nothing told a buyer why Geer over the next jeweller.
Fine jewellery is a high-ticket purchase. Buyers took six to seven days to decide, so a single ad and a checkout page were never going to be enough.
03 Brand Foundation
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Stage 1
Brand Foundation
We found the anchor: ₹13,000 per carat. A price-per-carat hook that made certified lab-grown diamonds feel accessible and premium at once, and gave every ad one clear reason to click.
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Website & Content
We built the brand identity, a CRO-optimised website, ad-ready content and a social presence strong enough to hold attention when buyers came back to research.
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Omnichannel Marketing
High price meant multi-day consideration. Meta Ads drove primary performance, Google Ads captured search intent, and Email and WhatsApp nurtured buyers through the 6–7 day purchase cycle.
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Influencer & Celebrity Strategy
Once established, the brand brought in Kajal Aggarwal with large and mid-tier influencers, not micro, for pan-India reach. Wedding, Valentine's and first-anniversary campaigns rode on top.
- 4.97x ROAS (₹1 spent = ₹4.97 Revenue)
- ₹2.89Cr Net Revenue after ad spend
- 37.8M Views over 8 months
