Huts & Looms: From discounts to demands

When discounts become the only lever, something's broken. Here's how we fixed it…

Client
Huts and Looms
Industry
Fashion
Services
Performance Marketing
Year
2025

A Premium D2C saree brand. High-involvement product with a loyal customer base across India.

    • Performance Marketing

Heavy discounting, bleeding margin, ROAS stuck at 1.2x. Needed higher revenue with stable returns.

The Solution

  1. PHASE 1

    Audience & creative testing

    Rapid creative testing across segments. Identified best-performing audiences.

  2. PHASE 2

    Double down on influencers

    Scaled winning content with influencer amplification. Reduced reliance on discounts.

  3. PHASE 3

    Omnichannel Marketing

    Stopped discount-led selling. Shifted to value-led creative + influencer trust signals

  • 2.38x ROAS from 1.2x in 4 months
  • 1.51 Cr Net revenue
  • 42% Ad spends of total revenue