Huts & Looms: From discounts to demands
When discounts become the only lever, something's broken. Here's how we fixed it…

A Premium D2C saree brand. High-involvement product with a loyal customer base across India.
Heavy discounting, bleeding margin, ROAS stuck at 1.2x. Needed higher revenue with stable returns.
The Solution
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PHASE 1
Audience & creative testing
Rapid creative testing across segments. Identified best-performing audiences.
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PHASE 2
Double down on influencers
Scaled winning content with influencer amplification. Reduced reliance on discounts.
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PHASE 3
Omnichannel Marketing
Stopped discount-led selling. Shifted to value-led creative + influencer trust signals
- 2.38x ROAS from 1.2x in 4 months
- 1.51 Cr Net revenue
- 42% Ad spends of total revenue









