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Performance Marketing Case Study

₹0 to ₹40L MRR in 3 months

Building digital revenue for a premium saree brand

Client
House of Deepthi
Industry
Women Lifestyle
Services
Performance Marketing
Year
2021

House of Deepthi is a premium saree brand with timeless craft and big potential. When we met them, digital revenue was zero.

Ads alone could not fix it. We started behind the storefront with stock and fulfilment, timed launches to the festive calendar, set the creative direction, and then turned on performance marketing.

    • Performance Marketing

Beautiful sarees. Zero MRR.

Inventory was chaotic, launches were poorly timed and the content had no direction. The brand had the product but no digital revenue to show for it.

Sarees sell around seasons and festivals. With stock and launch timing off, demand at the peak moments went unmet.

The Growth Approach

  1. Stage 01

    Operations & Inventory Fix

    Real-time stock updates and a fulfilment pipeline built from scratch. No more stockouts or overstock, so ad spend landed on products that could ship.

  2. Stage 02

    Strategic Product Launches

    Season-aligned launches: summer silks first, then Durga Puja and Navaratri collections timed to demand.

  3. Stage 03

    Content & Creative Direction

    Mood boards, shoot concepts and content that clicked with saree lovers across India.

  4. Stage 04

    Performance Marketing

    Meta Ads drove primary performance, Google Ads captured search intent, and Email and WhatsApp handled retention and repeat purchase.

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