Social Media Growth
Geer Social Media: 5K to 22K followers in 6 months
Geer · Building trust for lab-grown diamonds, one post at a time
Geer is a premium lab-grown diamond jewellery brand. On social, the job was trust: most buyers still had questions about lab-grown diamonds before they would even consider one.
We treated the feed as the place where doubt turns into intent. Every post had to explain the category, look as premium as the product, and give followers a reason to believe Geer.
Curiosity was high. Trust wasn't.
Engagement needed rebuilding. When the account moved to another agency between June and August 2025, views fell 25.9%, link clicks 68.2% and new follows 43.9%.
Lab-grown diamonds also came with a question mark. People were curious, but curiosity alone does not buy a high-ticket ring. The content had to build informed trust.
The Approach
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Stage 01
Educational Storytelling
Content built around lab-grown diamonds to demystify the category. What they are, why they cost less, and why they are still real diamonds.
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Stage 02
Premium Creative Direction
Every post, reel and visual held to one premium, credible look, so the feed matched the price point of the jewellery.
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Stage 03
Trust-Building Content
Messaging focused on transparency and quality, moving followers from curiosity about lab-grown diamonds to genuine consideration.
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Stage 04
Phased Rollout
Foundation first, then a content ramp-up, then a trust and conversion phase. Six months, each stage building on the audience the last one earned.
- 4.4x Follower growth in 6 months, from 5K to 22K
- 22M+ Views, with 11M+ accounts reached
- 15% Higher purchase intent
