Both kinds of brands come our way; brands that are already crushing email marketing with more than 20% revenue coming from emails, and brands that have done ‘everything’ and lost faith in email marketing.

In this blog we share 9 things to avoid if you want to effectively market your brand through emails.

Ignoring Your Subscribers Lists’ Quality

Avoid the temptation of buying email lists or randomly adding people without their say-so. Instead, put your efforts into growing an organic list of super-engaged subscribers who are actually excited to hear from you. Trust us, it’s all about quality over quantity!

Forgetting Personalisation

Nobody likes receiving generic emails that make them feel like just another face in the crowd. We want that personal touch! Take advantage of the valuable data you have about your audience and use it to create personalised emails. Address them by name, cater to their preferences, and send targeted offers based on their interests.

Neglecting Mobile Optimisation

These days, everyone’s glued to their smartphones, checking emails on the go. So, it’s crucial to optimise your emails for mobile viewing. Neglecting mobile optimisation is like leaving your subscribers hanging with a frustrating user experience. Let’s make sure our emails look fantastic on any screen!

Overloading Your Subscriber’s Inbox

Don’t bombard your subscribers with emails too frequently. There is a high chance it might make them feel overwhelmed! Space them out, deliver valuable content, and keep your audience engaged without pushing them towards that unsubscribe button.

Neglecting Permission-Based Marketing

Respect is crucial in the email marketing world. Always ask for permission before adding someone to your email list. Sending emails without consent can lead to spam complaints, tarnishing your reputation and damaging your chances of reaching their inbox.

Overcomplicating The Overall Communication

Emails should be a breeze to read and understand. Avoid overwhelming your subscribers with excessive text, multiple offers, or cluttered layouts. Keep it focused, straightforward, and easy on the eyes.

Using Misleading Subject Lines

Using clickbait subject lines to trick subscribers into opening your emails is a big no-no. Be transparent and ensure your subject lines accurately reflect the content of the email. Building trust is more important than short-term gains.

Keeping An Unclear Call to Action

You want your subscribers to take action, right? Then don’t bury your call to action (CTA) within the email content. Make it prominent, persuasive, and super easy for your subscribers to click and convert.

Ignoring Customer Segmentation

You’ve got a treasure trove of subscriber data at your fingertips, so why not use it? Segmentation allows you to divide your subscriber list into smaller groups based on demographics, preferences, or behaviour. By neglecting segmentation, you risk sending irrelevant content and losing your audience’s interest.

Well, there you have it! Now go ahead and create those eye-catching emails, build relationships with your subscribers, and deliver valuable content that keeps them coming back for more. And always keep an eye on the analytics and feedback to refine and improve your strategies.