A website audit thoroughly analyzes all factors affecting a website's visibility and performance in search engines. It evaluates aspects like site health, security, SEO, content quality, and user experience to identify areas for improvement.

An ad account audit helps identify inefficiencies, ensures alignment with business goals, uncovers opportunities for optimization, and ultimately improves the ROI of your advertising efforts.

A campaign audit is a focused evaluation of individual marketing campaigns to assess their performance against set objectives. It examines elements like targeting, creatives, budget allocation, and conversion tracking to identify areas for enhancement.

Yes, both platforms require different strategies, and we analyze them separately. Google Ads focuses on keyword intent, while Meta Ads rely heavily on audience targeting and creative optimization. Auditing both ensures your budget is spent efficiently across channels.

A campaign audit can uncover budget inefficiencies, poor audience targeting, ineffective ad creatives, low-quality scores (Google), high cost-per-click (CPC), poor conversion rates, and tracking errors. Fixing these helps maximize ad performance.