All posts by GS

Dynamic Product Ads

Crush Your Conversion Goals: Try These 10 Expert Tactics for Facebook’s Dynamic Product Ads

Leave a comment

If you’re looking to boost your sales and take advantage of Facebook’s powerful advertising platform, dynamic product ads are a must-try strategy. But what exactly are dynamic product ads? Picture this: you have a fantastic product that you want the whole world to know about. But instead of shouting into the void and hoping someone hears you, dynamic product ads allow you to showcase your products directly to people who have already shown interest in them. It’s like having a personal shopping assistant that never sleeps.

In this article, we’re going to share with you ten tried, tested, and proven tactics that will take your dynamic product ads to another level. Be ready to supercharge your engagement, increase your click-through rates, and ultimately lead to more conversions and sales. 

Boost Your Ad’s Appeal With Irresistible Offers

Everyone loves a good deal, so why not leverage that in your dynamic product ads? By including special offers, such as discounts, free shipping, or limited-time promotions, you can grab the attention of potential customers and entice them to make a purchase. For example, if you’re an online clothing retailer, you can create an ad showcasing a “Buy One, Get One 50% Off” deal on selected items.

Maximise Impact With Multiple Text And Visual Choices

When it comes to dynamic product ads on Facebook, don’t limit yourself to just one text or visual option. Get creative and experiment with multiple variations to see what grabs your audience’s attention. Mix up your headlines, descriptions, and images to find the winning combination that drives the most engagement and conversions.

Tailor Language and Pricing For International Advertisements

When you’re targeting different countries, it’s essential to speak the language of your customers—literally! Localise your ads by adjusting the language and pricing to match each region. By doing this, you’re not only showing that you understand their needs, but you’re also building trust and making it easier for them to connect with your products. So, whether you’re reaching out to folks in the US, UK, or beyond, remember: speak their language and price it right!

Add Frames And Pricing Overlays To Static Creatives

Guess what? Static creatives can pack a punch even in the world of dynamic product ads! Facebook has some neat customization features that let you level up your static images. Add frames and pricing overlays to create urgency or emphasise important product details. For instance, a furniture store can showcase a beautiful dining table image with a limited-time “30% Off” overlay to encourage potential customers to click and buy.

Choose The Right Visual For The First Spot In the Carousel

When it comes to carousel ads, that first visual is make-it-or-break-it time. You’ve got to choose an image that stops people mid-scroll, captivates their attention, and makes them want to see what else you’ve got in store. For example, if you’re promoting a fitness app, you can have the first carousel image with a before-and-after transformation photo.

Convert Stand-Alone Ads Into Product Catalogues

Don’t waste successful standalone ads. Convert them into dynamic product ads using product catalogues to reach a wider audience and build upon past campaign victories. For instance, a beauty brand can turn a popular lipstick ad into a catalogue displaying a range of shades.

Test Different Product Catalogues Using Various Styles Of Images

Not all products are created equal, and the same goes for their visuals. Test different product catalogues using various styles of images to see which resonates best with your audience. For example, an online home decor store can experiment with catalogues featuring lifestyle images, product close-ups, or room set-ups to determine which type generates the most sales.

Experiment With Creating Collection Ads

Get ready for a visual feast with collection ads! These ads pack a punch by showcasing a bunch of products all in one place. Get creative and group related items together, like a fashion retailer showcasing an entire outfit—from clothes to accessories to shoes—making it easy for users to dive in and explore all your offerings in one go. 

Experiment With Different Product Sets

Product sets are a handy tool that lets you group your products based on stuff like category, price range, or top sellers. Testing out different product sets is key to figuring out which combos bring in the most sales.  Take an electronics store, for example—they can create sets for gaming consoles, headphones, and smart home devices, reaching specific audience segments with laser-focused precision. 

Test Image Slideshows

Try using image slideshows to show off your awesome products in an exciting way. Get creative and make slideshows that spotlight different features, benefits, or even how customers can use your products. For example, if you sell athletic apparel, create a slideshow that flaunts the breathability, flexibility, and killer style of your workout clothes. 

Remember to keep experimenting, analysing data, and optimising your ads to ensure the best results. With Facebook’s powerful advertising platform at your fingertips, the possibilities for growth and success are limitless.

Facebook Ads

5 Types Of Popular Facebook Ad Types You Must Know About

Leave a comment

Have you ever found yourself mindlessly scrolling through your Facebook feed, only to stumble upon eye-catching ads that seem to grab your attention? Well, you’re not alone! With billions of active users flocking to Facebook every month, it has become a buzzing hub for businesses to showcase their products or services and connect with their target audience. Today, we’re diving into the fascinating world of Facebook ads, unravelling the different types and how they work.

Image Ads: Simple Yet Powerful

Image ads are the bread and butter of Facebook advertising. Whether you’re promoting a new product, announcing a sale, or simply trying to raise brand awareness, image ads are a fantastic way to get your message across. They consist of a single static image accompanied by compelling ad copy. 

The key to creating a successful image ad lies in selecting an attention-grabbing image and writing concise, engaging text. For instance, if you’re promoting a new clothing collection, you can showcase a high-quality image of a model wearing your latest designs. Combine it with persuasive copy that highlights the key selling points, such as “Experience fashion-forward elegance with our trendy summer collection.

Video Ads: Captivating Storytelling

In today’s visually driven world, video ads have become increasingly popular on Facebook. These ads allow you to convey your brand’s message more dynamically and engagingly. 

For example, if you own a travel agency, you can create a video ad showcasing breathtaking footage of exotic destinations and happy travellers. It’s like bringing the vacation experience right to your audience’s screens! Remember to keep your video short, and captivating, and don’t forget to include a clear call to action. 

Carousel Ads: Showcasing Variety

Carousel ads provide a unique way to display multiple images or videos within a single ad unit. It’s like having a mini slideshow right there on Facebook. Users can swipe through the carousel at their own pace to view each element individually. So, if you have a bunch of awesome products or offers to share, carousel ads are perfect for you. 

Let’s say you run an e-commerce store selling home decor items. A carousel ad can exhibit a collection of your top-selling products, allowing viewers to explore and click on items that catch their attention.

Collection Ads: Immersive Shopping Experience

If you’re an e-commerce business looking to create an immersive shopping experience, collection ads are your go-to choice. These ads combine a cover image or video with multiple product images below. When a user clicks on the ad, they are directed to an instant full-screen experience where they can browse a catalogue of your products seamlessly; they can swipe through the products, read descriptions, check out prices, and even make a purchase, all without leaving the ad.

For instance, if you have a fitness apparel brand, a collection ad could feature an energetic video showcasing athletes in action, with a selection of products displayed below for viewers to explore and purchase.

Stories Ads: Capturing Attention on the Go

With the rise of social media stories, Facebook introduced story ads to allow businesses to engage with users in this interactive format. They’re designed to fit right in with the stories people are already watching, without feeling intrusive or disruptive. And since they are primarily consumed on mobile devices, businesses can target their audience while they’re on the go, making them a great way to catch their attention when they’re out and about. Stories ads can consist of images, videos, or a combination of both. 

For example, if you own a restaurant, you can create a Stories ad showcasing mouth-watering food images or a video of the chef preparing a signature dish.

Don’t stress too much about choosing the perfect ad format right off the bat. It’s all about experimentation and learning from the results. Try different formats, mix, and match, and see what resonates with your audience. Facebook’s analytics are there to help you track the performance of your ads and make data-driven decisions. 

Remember, it’s not just about promoting your products or services—it’s about building a connection with your audience and providing value.

Facebook Ads

Facebook Ads Mastery: 5 Expert Tips to Maximise Your Ad Potential

Leave a comment

Want to know the ‘but how’ of it? 

Check out these 5 game-changing tips, you can take your Facebook ads from average to epic. Are you ready to dive in?

Build balance between hard and soft metrics

It’s all about finding the perfect balance between hard and soft metrics. Sure, conversions and sales are the holy grail of advertising success but don’t forget about the softer side of things. Brand awareness, engagement, and customer sentiment are crucial indicators of your ad’s impact. By tracking both hard and soft metrics, you’ll get a holistic view of your campaign’s performance and be able to make smarter, data-driven decisions.

Test different messages and approaches

Test, test, and test some more! Facebook gives you an array of ad formats and targeting options, so don’t be afraid to mix things up. 

Play around with visuals, try different ad copy lengths, and mix up the style of your creative elements. Test different headlines and ad copy variations, and different value propositions and calls-to-actions. This way, you’ll find the winning combination that resonates with your target audience, boosts engagement, and drives those all-important conversions.

Pay attention to what customers are saying

Social media is a goldmine of valuable insights. Keep an eye on comments, messages, and reviews related to your Facebook ads. Your customers will provide you with a treasure trove of feedback, questions, and concerns. Engage with them, address their needs, and turn negatives into positives. By truly listening, you’ll be able to tailor your ads, refine your targeting, and deliver campaigns that hit the bullseye.

Discover your unique brand voice

With countless ads craving attention on Facebook, you need to stand out from the crowd. Develop a distinctive brand voice that captures the essence of your business and speaks directly to your target audience. Whether it’s injecting humour, showing empathy, or sparking thought-provoking conversations, find the tone, language, and personality that resonate with your customers.

Practice hypothesis and testing

Think of your campaigns as experiments, just like a scientist would. Take the time to come up with a hypothesis about which elements could enhance your ad performance. It could be anything from the headline, image, targeting, or even the landing page. 

Once you have your hypothesis, start testing one variant at a time while keeping everything else the same. This way, you can accurately measure the impact of each change and pinpoint the winning elements. Once you uncover what brings the best results, go ahead and scale up those winning strategies to maximise your outcomes.

Remember, the world of Facebook advertising is ever-evolving, so staying up-to-date with the latest trends and features can give you a competitive edge. Embrace experimentation, listen to your audience, and be willing to adapt your approach to unlock the true potential of Facebook ads for your business.

Email Marketing

Email Marketing Nightmares: 9 Mistakes You Should Avoid at All Costs

Leave a comment

Both kinds of brands come our way; brands that are already crushing email marketing with more than 20% revenue coming from emails, and brands that have done ‘everything’ and lost faith in email marketing.

In this blog we share 9 things to avoid if you want to effectively market your brand through emails.

Ignoring Your Subscribers Lists’ Quality

Avoid the temptation of buying email lists or randomly adding people without their say-so. Instead, put your efforts into growing an organic list of super-engaged subscribers who are actually excited to hear from you. Trust us, it’s all about quality over quantity!

Forgetting Personalisation

Nobody likes receiving generic emails that make them feel like just another face in the crowd. We want that personal touch! Take advantage of the valuable data you have about your audience and use it to create personalised emails. Address them by name, cater to their preferences, and send targeted offers based on their interests.

Neglecting Mobile Optimisation

These days, everyone’s glued to their smartphones, checking emails on the go. So, it’s crucial to optimise your emails for mobile viewing. Neglecting mobile optimisation is like leaving your subscribers hanging with a frustrating user experience. Let’s make sure our emails look fantastic on any screen!

Overloading Your Subscriber’s Inbox

Don’t bombard your subscribers with emails too frequently. There is a high chance it might make them feel overwhelmed! Space them out, deliver valuable content, and keep your audience engaged without pushing them towards that unsubscribe button.

Neglecting Permission-Based Marketing

Respect is crucial in the email marketing world. Always ask for permission before adding someone to your email list. Sending emails without consent can lead to spam complaints, tarnishing your reputation and damaging your chances of reaching their inbox.

Overcomplicating The Overall Communication

Emails should be a breeze to read and understand. Avoid overwhelming your subscribers with excessive text, multiple offers, or cluttered layouts. Keep it focused, straightforward, and easy on the eyes.

Using Misleading Subject Lines

Using clickbait subject lines to trick subscribers into opening your emails is a big no-no. Be transparent and ensure your subject lines accurately reflect the content of the email. Building trust is more important than short-term gains.

Keeping An Unclear Call to Action

You want your subscribers to take action, right? Then don’t bury your call to action (CTA) within the email content. Make it prominent, persuasive, and super easy for your subscribers to click and convert.

Ignoring Customer Segmentation

You’ve got a treasure trove of subscriber data at your fingertips, so why not use it? Segmentation allows you to divide your subscriber list into smaller groups based on demographics, preferences, or behaviour. By neglecting segmentation, you risk sending irrelevant content and losing your audience’s interest.

Well, there you have it! Now go ahead and create those eye-catching emails, build relationships with your subscribers, and deliver valuable content that keeps them coming back for more. And always keep an eye on the analytics and feedback to refine and improve your strategies.

facebook metrics

Don’t Drain Conversions: Identify Leaks Using These 4 Facebook Metrics

Leave a comment

Picture this: You’ve invested significantly in crafting captivating ad creatives and perfecting your Facebook ad strategy. The goal? Displaying them to the right audience, at the right time. Would you want potential buyers to start their purchasing journey with your brand and then drop off? Spotting funnel leaks is as vital as driving traffic! Now, how can you identify these leaks as effectively as agencies do?

Enter 4 Facebook metrics revealing your funnel’s pulse. They empower you to tackle weak points, enhance performance, and skyrocket conversion rates.

OBC/LPV (Outbound Clicks to Landing Page Views)

The OBC/LPV metric is like a detective, revealing how many people who clicked on your ad actually ended up on your landing page.The OBC/LPV metric is like a detective, revealing how many people who clicked on your ad actually ended up on your landing page.

Check where: Facebook ad manager

Benchmark: 75% | Of every 100 people who click on the ad, 75 should reach the site

The most common culprits

  • OBC-LPV of all/most campaigns below benchmark? Check your website speed, broken links
  • OBC-LPV of a few campaigns low? Diagnose your audience quality, rethink your targeting
  • OBC-LPV associated with only one or a few creatives super low? Check if you are promising something ‘click-bait”-y in your ad creative

VC/ATC (View Content to Add to Cart)

They clicked on the ad, they checked the product page, next you want them to add it to their cart. And this is where the most notorious leak happens. People drop off.

Check where: Facebook ad manager

Benchmark: 10%+ is great, less than 5% is worrying

The most common culprits

  • Your product story (description + pointers + content) is not strong enough.
  • Landing pages aren’t conversion optimised. Read our blog on crafting winning landing pages here : LINK
  • Ad creatives and landing pages not aligned. Your ad promised something, your landing page does not build on that storyline, it takes a different tangent.
  • Product pictures unappealing or unclear.
  • Trust badges missing.
  • You do not have a sticky Add-to-cart button.

ATC/IC (Add to Cart to Initiate Checkout)

Are your customers adding products to their carts but not completing the checkout? You might have a leak in your sales funnel! Here’s where the ATC/IC metric comes in and shows how many people who added items to their cart actually initiated the checkout.

Check where: Facebook ad manager

Benchmark: 50%+ is great, less than 30% is worrying

The most common culprits

  • Your website does not have a cart-drawer.
  • Your checkout process requires a login.
  • You are using an unfamiliar checkout process. Simple is best.
  • You are pushing out ineffective upsell/cross-sell options in your checkout and prolonging the process.
  • You are adding unexpected costs at checkout.

Install Microsoft Clarity. Observe consumer behaviour and come up with hypotheses. Test hypotheses one at a time.

LPV/VC (Landing Page Views to View Content) IC/Pur (Initiate Checkout to Purchase)

They were ready to check-out, they only needed to finish one more step, and they dropped off!

By pinpointing pesky obstacles like hidden shipping costs, confusing payment options, or annoying technical glitches, you can smoothen the purchase process. You can offer transparent pricing, multiple payment methods, and a user-friendly interface to give that final push and boost your conversion rates.

Check where: Facebook ad manager

Benchmark: 50%+ is great, less than 30% is worrying

Navigating the digital landscape isn’t only about targeting and communication design – it’s also about understanding the roadblocks and making smoother journeys for your customers. The metrics OBC/LPV, VC/ATC, ATC/IC, and IC/Pur are your map to where things go right and where they veer off. So, keep your finger on these pulse points and let data guide you toward that coveted conversion jackpot.

Conversion

From Click to Conversion: 8 Tips for a High Converting Landing Page

Leave a comment

Have you ever landed on a webpage and thought, “What on earth is going on here?” Trust us, we’ve all been there! Creating a landing page that actually works is like hitting the jackpot in online marketing. Sadly, many brands underestimate its power and miss out on the key elements that can make their landing pages truly outstanding. Ready to take your landing page game to the next level? We’ve got 8 great tips lined up for you that will take your landing page from good to great!

Keep it simple

A loaded landing page is not a winning landing page. Winning landing pages are built on these fundamentals:

  1. They don’t confuse the consumer. They give them enough pointers to decide in favour of buying, and address possible concerns.
  2. They have a clear visual hierarchy – the most important elements are the most visible ones, and they flow like a story
  3. They add a layer of social proof to tie everything together

Tip: keep it sharp. Up to a reasonable level, choose simple over fancy, and engaging over ‘safe’

Address Visitors’ Pain Points in your Headlines

Write your headlines in a way that’ll make your visitors go, “Finally, someone gets me!” Craft headlines that show you’ve got the solution your visitors have been desperately searching for. Remember, you only have a split second to capture their interest, so make it count.

Single-Hero Offer

3 different offers to maximise your chance of closing the sale? Not a great idea 🙁 Give them one solid offer, give that offer enough space and priority to stand out in the landing page. Multiple offers often create confusion, increase decision making time and might eventually trigger a drop-off from the product page. If you have 3 different offers that you want to test out, consider A/B testing them over time or through

Risk-Reversal

Start with connecting with your consumers over calls or panel discussions; individual calls work better in our experience. Put them in a hypothetical situation of buying something from our website. Let them interact with the site for a while and ask them what apprehensions or doubts came to their mind while browsing the product page. Take notes, use tools like heatmaps/wordles to find patterns, and then take those insights to your design/UX team. We love using icons and FAQs to address doubts and apprehensions.

Ample Social Proof

Website reviews to build credibility? Of course! And we mean real reviews. We see brands taking the shortcut and writing reviews themselves. You would be missing out on a tonne of great narratives, and sound monotonous if one person sits and writes reviews for you. Plus it is such a credibility killer in the long run. Collect real reviews, gather real testimonials and showcase them through a multi-channel approach (website, Instagram posts, Emails) Bonus tip : Integrate consumer reviews into Shopping Feed. Not sure how? Drop us a message on 91-9073104869 saying “Social Proof as ad”. We will send you an approach note.

Create Urgency

💡Countdown timers? Depends

💡Limited stock notification? Depends

💡One-time limited deals? Depends

💡New drops? Depends

The reason we say “Depends”, is because we have now seen too many businesses putting all their effort behind one type of urgency and praying it works. What works for a brand need not work well for another. Your niche, your price band, your designs, your brand’s tone and personality may play a major role in what might work and what might not. Our only solid advice here is to :

  1. Test 3-4 types of FOMOs over time
  2. Find winning ones
  3. Develop variations
  4. Test other types of FOMOs again in about 12-18 months

Build Authority

You want your audience to see you as the go-to expert in your field, right? Showcasing your credentials, awards and partnerships will help establish that authority. When visitors perceive you as an expert or a trusted source, they are more inclined to trust your offering.

Mobile-Friendly Experience

In today’s mobile-dominated world, it’s crucial to optimise your landing page for mobile devices. Ensure that your page loads at a lightning-fast speed, displays everything correctly, and is easy to navigate on smartphones and tablets.

Combine this inspiration with experimentation through A/B testing to unlock your landing page’s full potential. Test different elements continuously to optimise your conversion rate and let the data-driven approach guide your decision-making process. It’s time now to roll up your sleeves, get to work, and watch your conversions soar! Follow us on social media